Apple NOT allowed to use iPad name in China
Apple's iPad denied entry on Chinese market due to trademark registration
Chinese company Proview registered the name “iPad” in 2000, years before Apple began to produce the electronic tablet, according to slashgear.com
A law court from the city of Shenzhen forbade Apple from using the name iPad in China, on grounds that the Chinese company Proview registered this name in 2000 to the Chinese Trademarks Office. The first iPad was launched in 2010.
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Proview asks now Apple for damages of $ 1.5 billion. That sounds a way to make money without doing much effort. These kind of tricks sound really stupid nowadays. What were Proview’s famous product? How did Apple bring market damages to Proview since the U.S. giant is not even allowed yet on the Chinese market? And after a $1.5 billion payment, for sure Proview image is cleared.
Anyway under these conditions, the American company has two solutions: either to reach an agreement with Proview or to re-name its electronic tablet on the Chinese market. Probably is better to merge the two words Apple and iPad in one “AppleiPad” and register it as a new product for Chinese market. Maybe it’s cheaper to advertise a new name for a specific country than dropping $1.5 billion.
The problem is that trade mark law stops USE of a mark in the country.. including adding the name to products there. As iPad’s are manufactured in China, this is infringement.