Photo: Mark Zuckerberg sued by Facebook. See how it is possible

Rotem Guez proud of changing his name and becoming new Mark Zuckerberg

A 32-year-old Israeli businessman has officially changed his name to that of Facebook founder, Mark Zuckerberg, as a protest against the legal conflict that the man has with the social network because of his online store, Like Store (scroll down for video with Rotem Guez to sign papers, change name in ID and passport).

Thus, former Rotem Guez, i.e. the current Mark Zuckerberg, had been sued by Facebook, after having launched his online store Like Store, which sold “likes” to companies that want to promote their brand and increase traffic, writes Daily Mail. However the Israeli guy claimed the “likes” were coming from real users.

In order to stop businessman’s idea of selling fictious likes, Facebook called former Guez in the court to legally force him close the Like Store.

Therefore a great funny idea came up: “If they wish to sue me, then they will in fact face suing “Mark Zuckerberg,” Guez said.

“The idea was, because only “Mark Zuckerberg” is allowed to sell likes, then in that respect, I decided to become “Mark Zuckerberg,” he added.

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On December 14, 2011 representatives of the social network have threatened that would file a lawsuit against new Zuckerberg and furthermore blocked him his new page.

“Protecting people who use Facebook is our priority, so we will take action against anyone who violates our terms,” said a spokesman for the company.

Video: Rotem Guez moments when signing papers for changing name to Mark Zuckerberg

Rotem Guez officially changed his ID name to Mark Zuckerberg