“Microsoft’s Surface tablet is probably terrible”, said Apple’s general manager Tim Cook even before testing the gadget which is seen as a rival to iPad.
On Thursday Microsoft began to deliver their first tablet called Surface.
Asked about Surface during a conference on Apple’s results, Cook described the product as being confuse.
“We read that Surface is a confusing product, or better said largely compromised. One of the most challenging aspects when designing a product is to make choices. That’s what we did with the iPad and user’s experience is incredible,” said the CEO of Apple.
“Microsoft failed to do so with Surface”, suggested Cook who added that “the marked will highlight this situation.”
“You could produce a car able to fly and float as well, but I think you will do neither of the two things very well. People will compare the iPad with its competing offers and I think they will conclude that the iPad is the better choice,” he said.
“Harsh words addressed to the first tablet launched by a rival, especially when the gadget was unseen so far” wrote AllThingsDigital.
It should be noted that Microsoft’s general manager Steve Ballmer had a similar approach about the iPhone when it was first presented.
“A $500 phone with subscription? That’s the most expensive phone in the world and is not attractive for business, because it has no keyboard that make it useful for sending emails,” said Ballmer.
Five years later, the head of Microsoft still regrets his words which became now a perfect example of criticism without vision and that should apply also to Mr. Cook.