VIDEO: Swedish band Shout Out Louds unveils ice record disk (playing Blue Ice song)

Sweden’s Shout Out Louds just rolled out a limited edition version of their song Blue Ice which can be played on an…icy disk (scroll down for videos).

“Blue Ice” is the 1st single on group’s Optica album. According to their website, the Stockholm-based indie rock band released 10 boxes comprising a plastic record-shaped mold and a bottle of water. In case you are lucky enough to get such a box, you only have to pour water into the mould and then put it in a freezer. After water solidifies and turns into ice, the record can be run on a record player just to reproduce a copy of the song featuring about 30% of the original content quality.

This groundbreaking experimental idea was called “The Ice Record Project” and proved to work quite fine as seen in the video below.

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Now, if you want to make a comparison just listen “Blue Ice” single in its original version:
Shout Out Louds – Blue Ice (Original)