Playboy could be sold for half a billion dollars

Playboy Enterprises Inc., the company that owns one of the most famous magazines in the world, could be put up for sale at a price of about 500 million dollars.

The business media announced that the enterprise might be sold as a whole or in pieces.

It is rumored that representatives of the popular magazine got already in contact with the investment bank Moelis & Co. which is expected to be assigned with handling the selling process.

Playboy could be worth no less than half a billion dollars, according to the Wall Street Journal.
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In 2011, founder Hugh Hefner and the majority of the shareholders took the decision to delist Playboy Enterprises Inc. from the stock market because the company was experiencing a difficult financial period.

The decision to sell the company was not an easy one, after several important steps had been taken including giving up the nude pictorials.

Playboy magazine appeared in 1953 featuring on its cover a nude picture of the famed American actress Marilyn Monroe.

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