Ford B-Max: Made in Romania, ignored by Romanians

Despite being produced in Romania, only three units of Ford B-Max were sold inside the country in the first half of 2016 while the rest of more than 25,700 vehicles were exported to external markets within the EU.

When Ford decided in mid-2012 to produce the model B-Max in the southern city of Craiova, its plan was met with controversy because various surveys showed that the minivan would not enjoy much success in Romania. And indeed, the predictions were right.

In the first six months of this year, Ford manufactured 25.740 B-Max units of which 25.737 were exported, so that only 3 vehicles were marketed in Romania, which means one every two months.
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After 4 years of production at its Romanian plant, B-Max has attracted only 371 Romanian customers, ie., less than 100 per year.

Anyway, Ford does not seem to give up so easily as the company has already announced the intention to produce the SUV Ecosport in Craiova starting mid-2017.