YouTube gives up 30-second video ads with no “Skip” option

Youtube Unskippable Ads Removal: YouTube’s conclusion that websurfers do not respond positively to unskippable 30-second video ads, does not come as a surprise to anyone. Why? Because they are indeed annoying to the human eyes.

The company announced that the video streaming service will withdraw such ads starting 2018, diverting its efforts on “less intrusive” advertisements.

A Google spokesman confirmed this decision for the British website Campaign, revealing that the company will focus on creative formats providing better user and customer experience.

“We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” a YouTube spokesperson said in a statement.

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Shorter ads with a length between 15 and 20 seconds are not considered so intrusive, so they will remain on the platform.

The short-form six-second bumper ads, rolled out in 2016, will continue to be a focus. They usually pop up at the beginning and the end of the videos and are not disturbing for the viewers.