Quantum Science Data monitored 600 sites in Romania to unveil that Romanians’ interest in Pokemon Go slumped tenfold in just one month after game’s official release and that happened despite the fact that the augmented reality game was one of the favorite topics of newsrooms over the last summer.
Pokemon Go was the hit game of summer 2016 (pic: Niantic)
was officially rolled out in Romania on July 19, 2016 and more than one million Romanians had been informed about the game in the first month. Three weeks since the lavish launch, the number of Romanians interested in the game peaked at 1,008,614, according to Quantum’s analysis.
Furthermore, before Pokemon hit the Romanian market, there were more than 75,000 websurfers already scrambling various websites and searching for information about the trendy game.
However, the development took a spectacular turn shortly after the official release as people’s interest began to decline.
According to information provided by Quantum Data Science’s the monitoring tools, about half a million Romanians, owners of either iOS or Android gadgets, decided to install the Pokemon Go app in the first month. Yet, the trend appears to be on a descending slope, falling from 12,000 installs per day to just 2,000 / day lately.
In relation to this phenomenon, the keywords mostly used by gamers on search engines are: “Pokemon Go tricks Romania”, “where to find world’s rarest Pokemon, “where to play pokemon go” and “how to retrieve money paid for in-app purchases”.
Worldwide, Pokemon’s success seems to follow the same patters with signs showing that the free-to-play game developed by Niantic is trailing off. But for the time being it’s too soon to know exactly how Pokémon Go is faring in the longer term. A couple of statistics reveal that it’s doing well: it’s the number one free game in the Google Play store (and number four free app overall), and it’s the number two free game in Apple’s App Store (and the 11th most popular free app overall). The game is also yet to launch in many parts of the world, where it’ll collect new fans and might begin to grow again. But according to preliminary data, at least, it isn’t likely to retain the status as an always-open game hit.