Juventus Torino wants to use blockchain technology and launch own cryptocurrency
The Italian football club Juventus Torino wants to develop its own cryptocoin “through which fans around the world could make their voice heard,” according to the description of the blockchain-based project.
Juventus Torino wants to release “Official Fan Token” (pic: totalcrypto.io)
The team will partner with Socios.com, a platform specialized in digital coins for fans, to issue a cryptocurrency called “Juventus Official Fan Token“.
Juventus, which has just acquired Cristiano Ronaldo, is one of the world’s most renowned soccer teams, and club’s officials say that the project aims at attracting more fans and allowing supporters outside Europe to have a better experience and a more direct engagement, according to a press release posted on the team’s website.
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As for Socios.com, the platform wants to create a blockchain technology system whereby football fans can vote for a variety activities of their favorite team using digital coins.
Giorgio Ricci, Co-Chief Revenue Officer, Head of Global Partnerships and Corporate Revenues of Juventus said: “Juventus is glad to welcome Socios.com to our partners. At the Club we are always very careful and pro-active towards innovation and new technologies. Together with Socios.com, we believe that we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favourite club.”
Alexandre Dreyfus, CEO & Founder of Socios.com added: “As one of the biggest and most successful football clubs in the world, I am delighted that Juventus has chosen to work with Socios.com, and to seek the rewards that our innovative blockchain technology has to offer.”