It was supposed to be something funny but a Polish vodka company generated lot of irritation on the blogosphere. After making public a commercial, nearly 1 million internet surfers reacted through social networking websites.
Last Friday, Belvedere Vodka uploaded on Twitter and Facebook the ad revealing a smiling guy grabbing a scared woman from behind. Although Belvedere pulled down the commercial within the next hour, however it spread like wildfire around the web thus becoming a viral video over the weekend.
Belvedere expressed apology after removing the ad: “We apologize to our fans who felt offended by our recent tweet. We continue to be an advocate of safe and responsible drinking,” read the tweet.
But that was not sufficient to calm down all the readers.
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According to Forbes magazine Belvedere issued a longer apology on its website.
“Belvedere has issued a deep apology for an offensive post the company put on its Facebook and Twitter pages on Friday, March 23, which were quickly pulled down that same day,” the statement reads. Belvedere president Charles Gibb said the ad was “completely inappropriate and contrary to the values of the company.”
“I would like to personally apologize for the offensive post that recently appeared on our Facebook page,” Gibb said. “It should never have happened, and the company will take whatever steps are necessary to make sure that it never happens again. We deeply regret this lapse.”
Furthermore Polish Vodka company made a charitable donation to RAINN, a non-profit organization whose purpose is to defend and protect the victims of sexual violence