Traffic slowing down? Panda replaced by Penguin!!!
All bloggers have been blurry because of the syndrome called Panda which is now turning into Penguin.
For a long time, -probably more than a year-, all SEO guys, Webmasters, etc., showed disgust for Panda and it appears that recently (last week) another animal took over the stage: Penguin.
What is Penguin? Well, it is nothing else than Google’s latest update in terms of website rankings or (better said) page rank classification which is targeted by almost everyone.
What is the new update doing? Obviously Panda was released to serve a few purposes and I list a few of them here: web spam killing, cloaking avoidance, bad links removal, etc.
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What can you do? (in case your blog/site ranking decreased)
According to webpronews.com there are a couple of guidelines you should follow if you wish to retrieve your PR and get back in business. These guidelines are displayed next in a random way: 1. avoid having pages featuring irrelevant keywords; 2. do not make use of cloaking tricks to deceive users or search engines; 3. do not develop subdomains or pages with pretty similar or duplicat content; 4. get rid of hidden text or links; 5. clean your site of viruses, malware or trojans; 6. pay attention to your affiliate programs which lacks genuine content; 7. unlink from websites which belong to “bad neighborhoods”; 8. do not use programs which submit automated queries to Google; such tools are known to violate search engine’s TOS.
If you want to find out more information just read the quality, technical and content guidelines provided by Google.