Video: Crazy Black Friday: Romanians emptied electronics stores. Flanco closed its website, eMAG: Out of Stock
Radu Apostolescu - Agerpres
Inspired by the U.S., where the concept has become a national phenomenon, Romanian retailers launched this morning Black Friday. Buyers could benefit of discounts up to 60% on over 30,000 products amid electronics, IT, but also music, movies and toys.
However, the troubles sparked early in the electronic commerce. More attractive the promotions, more difficult to gain access to products, because of the large number of visitors. Websites of online stores were not prepared for such an influx of customers on a tight timescale. That’s the reason why some stores have turned “Black Friday” in “Black Weekend” extending the offers till Sunday.
Since early morning, almost all shopping websites began to crash due to the large number of visitors. Flanco took quite a drastic decision, closing its website and urging customers to go shopping.
Video: Black Friday eMag Crangasi-Bucharest, 25 Nov. 2011 at 8 A.M.
Problems also with evomag.ro and emag.ro.
Online store Koyos.ro offered significant discounts on Black Friday. Discounts are applied to over 100 products. Products marked with “K” have free delivery in Bucharest or across the country. For example, a digital camera can be discounted by 100 RON. According to company press release, the number of visits on the site increased more than 100 times compared to the average traffic last month, which surprised causing sometimes server’s overload. The visitors were also interested in special offers for consoles, games, cameras and televisions.
EMAG.RO launched “The most discounted day of the year”. The online store offered discounts of up to 80%. A laptop was 400 RON cheaper, a 101 cm monitor could be purchased at a price of 800 Ron. According to a statement issued by the retailer, from 5 a.m. until 10 a.m., the Blcak Friday campaign dragged 400.000 unique visitors and orders of € 4 million for eMAG.ro. The website of the retailer was unavailable many times over the day, the overwhelming number of visitors causing frequent operating disruptions.
eMAG gave a big hit on Black Friday. Radu Apostolescu: the impact of the campaign has exceeded all expectations.
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“The impact of the campaign exceeded all expectations if we compare to any other event in the history of commerce in Romania. We try to supplement quantities from suppliers for special promotions. We remind you that any other product, outside of special promotions, is now 10% discounted on the spot . Delivery orders will be made throughout the next week, using the highest transport capabilities of the couriers,” said Radu Apostolescu, Vice President, Director of Development eMAG.
Ten times more visitors than the best day of the year
“All the stock of the Black Friday promotion was exhausted. We try to supplement, but without the guarantee that we will succeed. We have been encountering technical problems for 48 minutes now, due to the traffic peak, at some point being recorded over 100,000 visitors simultaneously the site. As the level of comparison, a very good day features between 7000-8000 visitors simultaneously and the record from December 2010 showed 10,000,” wrote Apostolescu on his blog.
PCGARAGE.RO – announces discounts of up to 3,000 lei (Ron) for all categories of products. The promotion runs from November 25 until 27.
EVOMAG.RO – customers of online store EvoMAG will take advantage of discounts up to 50% on dozens of products. Stunning price reductions are announced. You can buy, for example, cameras, with a discount of 60%.
Retailer Flanco comes up considerable discounts for over 30,000 products, customers can purchase a 500 lei refrigerators or a washing machines with just 700 lei.
Black Friday is the first Friday after Thanksgiving marking in the U.S. the start for Christmas shopping. Because everyone can take advantage of the best deals, most companies offer employees a day off.
The name originates in Philadelphia, where it was used to describe the extremely difficult traffic created after Thanksgiving.