Facebook troubled by monetizing business as 75% users do not click ads

General Motors cancelled the ad contract with Facebook claiming that it “just didn’t work” according to the car-making company. Apparently this was one of the several main reasons why Facebook shares levelled out with the stock closing flat around the $38 opening value during the IPO day.

Statistics:
According to an article by Performinsider.com, about 44% of people have never hovered their mouse over a Facebook Ad and some other 31% click from time to time.
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Now Facebook has to focus on the 44% figure which is a clear proof that social network’s monetizing plan is quite…disastrous. Furthermore, the tech media revealed in the last period that Facebook advertising scheme appear to be a clear failure.

Anyway, maybe FB should take some lessons from rivals and experts: Google