Microsoft to waive brand name Nokia for its smartphones

Microsoft will abandon the brand name Nokia for its new smartphone models, less than a year since it acquired the manufacturing and service operations of mobile phones from Finnish communications and information technology corporation Nokia Oyj for 5.4 billion euros (7.5 billion dollars).

The new smartphones Nokia Lumia will be known as Microsoft Lumia, announced U.S. IT giant. Nokia’s remaining operations that are not owned by the US company, will keep retaining the original name.

A post on the Facebook page of Nokia France confirms the intention to waive the original brand name of the company headquartered in Helsinki.
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The change of the name will be announced worldwide at the right time, said Microsoft, world’s largest software developer.

The announcement comes despite the ten-year agreement with the Finnish company that Microsoft is committed to use the name Nokia for its mobile devices.