Former Philips CEO Wisse Dekker dies in car crash
Former Philips topman Wisse Dekker, 88, died this morning in Zoutelande, Zeeland, while he was driving in his car.
Dekker was CEO of Philips from 1982 to 1986. He gained reputation within the company by setting a huge contract for a telephone network in Saudi Arabia.
Dekker worked all his life at Philips, but according to expert Marcel Metze, opinions about his performance are divided. “As a president, Dekker did not perform much. He made a lot of plans, but before they took effect, he was again transferred to the post of chairman of the board,” said Metze. From 1986 Dekker was Chairman of the Supervisory Board.
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When Dekker took office as CEO, Philips was under severe pressure due to competition from Asia. “Dekker was bothered about ‘the Japanese threat,” as he called it,” said Metze. “At that time, the Japanese were booming in the field of electronics and microchips. Dekker resisted the low Japanese prices and made efforts for market protections and import limitation.”
Under his leadership Philips suffered great losses in the VCR (videorecorder) segment. But he was successful after buying the film company Polygram in 1985. He performed regularly in the media, being an advocate for a strong and united Europe.