Facebook launches a search engine for content within its social network and the new service is called “Graph Search”, says firm’s CEO Mark Zuckerberg.
Zuckerberg explained that the search service takes into account the right to privacy, displaying only Facebook content results which are distributed and accessible to the searcher.
Most important for “Graph search” would be content’s informative value, then its temporal proximity, and third, “friends” interest on page of user who performs the search; the interest is determined by the number of “like’s”.
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Facebook founder and president insisted that the new service is not searching the whole Internet, but only Facebook’s website, so it is not seen as a direct competitor to Google. “We are not talking here about World Wide Web. It is about solely searches inside Facebook where the content is very reach and permanently dynamic,” said Zuckerberg at Facebook headquarters in California.
However, according to CNBC, Facebook’s Graph Search system undoubtedly competes with Google. “Why would you bother searching for a restaurant or a hotel on Google when in fact you can see where friends in your Facebook list went,” explains Julia Boorstin, a journalist for CNBC blog. In this context, if Facebook manages to keep people’s interest with its new work, that means more opportunities to sell advertising and making money, thus being a direct competitor to Google’s search service.
According to Bloomberg, following the announcement, Facebook shares fell less than 1% to $ 30.75 per unit. Google Inc. (GOOG) shares increased only slightly after Facebook assured that its new service will not search the Internet in the widely known general sense.
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