Romania seems to pedal with profit. In just a couple of years, the east European country has become the sixth bicycle provider within the European Union. It has overcome the French industry, which relocated part of its production to Romania, and made one step closer to the Dutch.
Romania earned its place in the bike industry mainly due to the product quality but also because the labor market is cheaper and better qualified.
This figure means just 30,000 bikes less than the Netherlands, a country where cycling is a lifestyle. But the two countries appear to have the same market share – 7% of total production.
In Romania 370,000 bikes are sold annually at an average price of just 125 euros. By contrast, the most expensive bike is sold in the Netherlands – 844 euro.
In the Netherlands, about one million bicycles are sold annually. If considering also the production of components and accessories, Romania takes the third place in Europe.
Bicycle manufacturing in Europe
Italy: 2.72 million
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Germany: 2.1 million
Poland: 991,000
Bulgaria: 950,000
Netherlands: 850,000
Romania: 820,000
Source: European Bicycle Industry Association
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