Battery scandal could make Apple lose $10 billion

Approximately 10% of iPhone users would change their phone battery rather than buying a brand new Apple device, according to a financial analyst at Barclays Capital. Sales of iPhone terminals could be by 16 million units lower in 2018 due to the scandal that rocked the Cupertino-based company, which admitted that it reduced performance on older iPhones because of ageing batteries.

More specifically, 10% of those using older models (iPhone 6, 6 Plus, 6S, 6S Plus, 7, 7 Plus and SE) said they would choose to change the battery instead of buying a new Apple smartphone.

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Apple explained that it has intentionally slowed down smartphones performance through software updates in order to minimize the risk for old terminals to shut down unexpectedly. The US tech giant cut the costs for battery replacement down to $29. Moreover, anyone using one of the abovementioned models will be able to change the battery regardless of gadget’s “health”.