Facebook hires Burson-Marsteller to attack Google
Social giant Facebook hired a top PR firm, to convey the U.S. media, negative information about Google, its main competitor.
Facebook vs Google, a Silicon Valley war
Facebook intention was disclosed after several e-mail discussions were made public. Facebook representatives have subsequently confirmed that they hired people from Burson-Marsteller.
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Paul Cordasco, a spokesman for the company’s public relations, admitted that the commitment assumed by the contract with Facebook came up against the policy and operation mode of Burson-Marsteller and the agreement should not have been accepted from the beginning. The understanding between the social site and the PR company has been closed, he continued.
The stake of Facebook campaign employing Burson-Marsteller was the defamation of Google Social Circle, a social network based on Gmail