How often should you publish articles on you blog?

Basically, this is one of the most puzzling question of the bloggers: how often should I write to make sure that my blog will be successful? Here are a few answers to this widespread dilemma.

From the beginning it must be mentioned that the answer is not a simple one, but certainly the posting frequency (quantity) is not the only key factor when it comes to a successful money-making blog.

At the early stage of blogging, almost anyone meets the famous expression: “Content is king,” meaning that a quality article might be worth more than 10 articles of questionable quality. Unfortunately, lately bloggers have found all sorts of ways to the trick Google and place poor content over quality content. However there is also a good news for serious and passionate bloggers: Google has begun to take increasingly drastic measures of penalizing the deceiving content, therefore giving a chance to the high quality before.

Based on these facts, it is not necessarily to write daily or several times a day on your blog to make it successful. BUT keep in mind here that the niche your blog takes part of, plays an essential role.

Some examples: Money making niche: On a blog belonging to money making niche -which offers tips on how to make money with your blog-, the articles are long in order to be comprehensive and publishing on a daily basis would be quite difficult. But the articles, because they are detailed, obviously attract readers and give credit to the author who thus manages to build-up a long term exposure. In consequence the world audience will know where to find what they want, and so will come back. On the other side if the blog features just incomplete articles written daily, then it will eventually drag some visitors from search engines e.g. Google, Bing, Yahoo, etc, but surely they will not return because of not finding the expected answers.

News/politics niche: But if you own a politics-related news blog, it would be irresponsible to post only once a week. In this niche it’s ideal to publish at least a couple of articles/news daily to keep the blog updated to the users: they are interested to know everything that happens in world politics and will not return unless you give them all the information needed.

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So, as you’ve noticed so far, there is no general rule on the question question “how often should I blog?” As long as you do not leave large temporal gap between your posted articles, then everything should be fine. But remember that is good to come up on the blogosphere with quality articles, useful to meet the requirements of your users.

Anyway a “too often” in your publishing efforts does not exist. If you are able to post 100 articles a day, clearly you’ll be more successful than posting one (in terms of equal quality). But if you take chances of leaving quantity for quality, it is very likely that your blog will fade away in time because even Google needs time to figure out the quality of a newly released blog/site.

Preliminary Conclusion:
To keep the visitors always interested and active on your blog, it would advisable to publish daily. It does not require large effort but just keep into account your niche.

Many people are driven by the following conclusion: “you have something to say, then say it! You have nothing to say, then don’t, because better not to write as you won’t help anyone and will be just a waste of time.” However, you do not have to follow entirely the above idea: Either you have something to say or not, it’s good to write (but in a decent way) because there will always be a bunch of people out there interested in what you write.
Hope the above message helped you a little and… How often do you try to write on your blog?