Axelle Despiegelaere loses L’Oreal support after controversial hunting picture

World Cup Belgian football fan Axelle Despiegelaere apparently saw her modelling dreams shattered due to a hunting photo she snapped in Africa! (scroll for video)

L’Oreal has decided to stop working with Axelle Despiegelaere, the young Belgian fan whose World Cup photographs made ​​headlines in the online environment, following criticism trigered by another photo in which she appears hunting in Africa, according to The Independent.

17-year-old Axelle Despiegelaere was chosen by L’Oreal to promote its products after being seen at FIFA’s World Championship tournament supporting the soccer team of Belgium (known also as Red Devils) while dressed and painted in the national colors of her country.

She was photographed in the stands during the match between Belgium and Russia on June 22. As her pictures turned viral on social networks and television, the girl got to be chosen by the giant French cosmetics producer L’Oreal for a campaign and meanwhile filmed a promotional video material that was posted on the YouTube channel of L’Oreal Professionnel Division Belgium. The footage shows Axelle in a salon beauty while she is given a complete treatment for her hair.

But L’Oreal’s promotion coverage was followed by a wave of online critics in the context in which Miss Despiegelaere posted a photo that shows her next to a gazelle which she would have hunted in Africa.
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A spokesperson for L’Oreal said the company would not make comments over the influence of the photo on the decision to terminate the contract, but stressed that L’Oreal “do not conduct test on animals anywhere in the world, and did not outsourced such services”.

However, it is also very likely that everything is just a well thought marketing campaign developed by at L’Oreal.

Video: Axelle Despiegelaere for L’Oréal Professionnel Belgique