VIDEO: Adele’s “Hello” claims swiftly 1 billion views on Youtube and VEVO, enters Guinness World Records
British singer Adele has just set a new record by hitting the one billion milestone of YouTube views with her romantic ballad “Hello”, the first clip to succeed such a figure in just 88 days according to Guinness World Records. As that wasn’t enough, “Hello” has become also the fastest video to reach 1 billion view landmark on VEVO, another widespread video hosting service.
Hello – fastest video to hit 1 billion views landmark (XLRecordings/Twitter)
Adele’s landmark achievements arrive shortly after she achieved her first Guinness World Records title with “Most views for an act on VEVO” (36 million) in just one day.
“Hello”, directed by young Canadian director Xavier Dolan, has benefited from intense promotion being posted online a month before the official launch of Adele’s new album, “25”.
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The small circle of artists who received one billion views includes, among others, Taylor Swift with her song “Blank Space”, Maroon 5 with “Sugarwhich”, Eminem feat. Rihanna with “Love the Way You Lie”.
Video: Adele breaks records with billion view hit song “Hello”