Maria Sharapova loses her sponsors after being found positive in doping test

Hit after hit for Russian star Maria Sharapova as Porsche, Tag Heuer and Nike discontinued the collaboration with her aming doping test results.

Just a day after being announced that she failed the doping test (due to the use of the recently prohibited substance – Meldonium) carried out during the Australian Open 2016, the former WTA leader has been “abandoned” by three of her sponsors, Nike, Tag Heuer and Porsche, which one by one unveiled the cancellation of their collaboration agreement with the Russian tennis woman.

Sharapova to lose millions after being dumped by 3 sponsors (wikimedia)

Sharapova to lose millions after being dumped by 3 sponsors (wikimedia)

Nike, the American manufacturer of athletic footwear and equipment, was the first big name to announce the termination of the collaboration with Maria. The move is not necessarily a surprising one, but has sparked a wave of antipathy on social networks. The US company is criticized for giving up Sharapova, while not acting the same with other famed athletes including Justin Gatlin, a sprinter who was caught doped, and Tiger Woods, the golfer who triggered a massive scandal after he cheated on his wife with several women (some of them even porn actresses).

In 2010, Nike and Maria signed a 70 million dollar deal for a period of 8 years. In the light of the new events, the Russian is expected to lose about 20 million dollars.
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Tag Heuer, the Swiss watchmaker, said it will no longer want to associate its name with Maria Sharapova after the she was found positive. “We had advanced talks for extending our contract, but in the view of the current situation we can’t proceed further”, said officials of the Tag Heuer.

Porsche is the last great name (at least so far) who broke all ties with Sharapova. The German car manufacturer used to promote their products by using the image of Sharapova who often posed for promotional photoshoots by sitting in Porsche vehicles.

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